Fizz meets feeling in the cola choice Gen Z is making

Coca-Cola is currently winning the hearts of India's Gen Z, surpassing Pepsi in emotional connection, according to the ET Snapchat Gen Z Index. The study highlights Coca-Cola's success in building trust, excitement, and brand love among young consumers. While both brands have visibility, Coca-Cola's authentic and emotionally resonant messaging gives it an edge in fostering loyalty with this generation.