From ‘normalising’ surgery & sex talk to catchphrases & big money deals, how 10 years of Love Island has shaped the UK

IN 2015, 12 twentysomething singles walked into a Majorcan villa for the very first time – and ­viewers fell head over heels for Love Island.

The premise was simple: couple up and don’t get dumped, to win £50,000.

Ten years on, psychologist Dr Louise Goddard-Crawley says: “Love Island rewired the way we think about love, attraction and even language. It normalised enhanced beauty.”

With the 12th series kicking off next Monday, here we look at how the show shaped the nation.