Forget stealth wealth and quiet luxury—now Gen Z nepo babies are bragging about their generational wealth on TikTok

• In an era when billionaires are becoming increasingly flashy, so too are their children. Welcome to “Holy Airball”. TikTok’s latest trend has Gen Z nepo babies flaunting what their wealthy family do for a living—from Reese Witherspoon’s daughter to an Airbnb mogul’s kid.

The days of stealth wealth and quiet luxury are well and truly over. Instead, the wealthiest kids on the block are proudly boasting about what their billionaire parents did to get rich.

The latest TikTok videos all follow the same formula...