The clever way that Domino's is making AI feel more real — and better at taking your pizza order

A Domino's pizza being delivered

Gabrielle Bienasz

• Voice AI is already part of restaurants' drive-thru and phone ordering systems.
• Now, some companies are trying to make their AI assistants sound more like real people.
• Domino's, for instance, uses different accents for its AI in different parts of the US.

AI is finding its voice — and using it to take your weeknight pizza order.

Restaurants, including Domino's and Wingstop, have used voice AI assistants...