I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

Expedia Group's chief marketing officer, Jochen Koedijk, wants the travel brand to be a first mover in AI.

Expedia Group

• Jochen Koedijk, Expedia Group's top marketer, wants the travel brand to be a first mover in AI.
• It's forged partnerships with OpenAI and Google — and has an AI integration with Instagram Reels.
• Expedia wants customers to move more seamlessly between travel inspiration and booking a trip.

This as-told-to essay is based on a conversation with Jochen Koedijk...