Democrats need to embrace males with affection, not political strategy, NYT columnist argues

New York Times opinion columnist David French suggested the Democratic Party's $20 million effort to address their fallout with male voters might be the wrong approach, arguing that men needed to be embraced with "sincere affection."

"Speaking with American Men: A Strategic Plan" is Democrats' $20 million project to "study the syntax, language and content that gains attention and virality in these spaces" of male voters, the Times reported Sunday. Known as "SAM," the study will specifically...