How YouTube is trying to stay a step ahead of Netflix

A State Farm sponsorship enabled Hartbeat to greenlight the YouTube show "Caddie and the Kid."

Hartbeat via YouTube

• YouTube described how it's using cultural sponsorships to attract advertisers and make TV-like shows.
• The pitch comes as Netflix and other studios compete for YouTube creators.
• YouTube is trying to connect brands to producers like Hartbeat, which a brand helped to fund a new show.

As Hollywood warms up to creators, YouTube has been pitching new...