I've seen the future of online shopping — and it's awesome

Getty images; Tyler Le/BI

If you haven't seen it yet, go check out Airbnb, Ticketmaster, Booking.com, or StubHub and behold the magic that is all-in pricing. These platforms, which once had a reputation for stacking on hidden fees as consumers got to the checkout page, are now showing their costs up front.

It's not because all these companies have had a collective epiphany — it's because the government is compelling them to be more transparent. On May 12, a new, bipartisan-supported...