“What is in the food that they are feeding us?”: Walmart shopper buys loaf of Great Value white bread. Then he performs a “test”

A common complaint amongst shoppers is that food labels aren’t as easy to read as they used to be.

While an ingredient list for a food product a few generations ago may have simply consisted of a short list of easily identifiable ingredients, modern food products often contain a long list of ingredients whose names most people are not aware of.

This is not necessarily a bad thing. Many of these ingredients are known to be safe and have allowed food to remain shelf-stable for much longer than it was previously.