AI Search Optimization: How Publishers Can Thrive in the Age of Generative Search

News travels fast, but it doesn’t always travel well.

Think about how quickly a juicy piece of gossip can spread via word of mouth, for example. Much like a game of broken telephone, important details can get misconstrued or left out entirely. That’s the price you pay when you don’t get the news from the source.

Media organizations have spent the last two decades adjusting to a model whereby the news they publish largely comes to audiences in a similarly indirect way. 

First came search traffic...