Jaguar gave into woke brigade with ‘rebrand’ & it’s hurt them big time – they’ve alienated loyal clients, expert says

JAGUAR giving into the woke bridge with its controversial pink “rebrand” has hurt the company big time, a brand and culture expert has claimed.

The iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models.

JaguarJaguar Land Rover’s controversial rebrand, featuring bright colours, catwalk models, and a pink concept car, sparked a fierce backlash[/caption] PAThe Type 00, a striking, pink grand tourer...