Gen Z is willing to sell their personal data—for just $50 a month

Rather than clocking in at a Saturday job or selling old clothes for quick cash, Gen Zers have another side hustle up their sleeve: selling their personal data.

To take advantage of the nearly seven hours a day Gen Z spends on their phones, a new app called Verb.AI, launched by youth polling company Generation Lab, is now offering to pay young people for their scrolling time.

By installing a tracker that monitors what they browse, buy, and stream, Verb creates a digital twin of each user that lives in a central database.