Can Democrats buy cool?

According to The New York Times, liberal strategists are now urging megadonors to bankroll a new class of left-leaning online influencers—ideally, a progressive Joe Rogan—to help close the Democratic Party’s cultural gap. 

Essentially, the plan is to throw money at the cultural disconnect and hope that fixes it. And their logic isn’t entirely off base.

President Donald Trump and the right dominate platforms like TikTok, YouTube, and the podcasting world. But Democrats? Not so much.