We’re in a golden age for movie trailers—and it’s messing with our heads

Deciding which movies warrant a trip to the theater isn’t always easy. Lately, though, trailers seem to be making the choice even harder, and not for the reasons one might think.

The problem—if you could call it one—is an abundance of marketing riches across the entire cinematic spectrum. The trailer for A24’s new necromancy horror Bring Her Back is as dynamic as the one for Marvel’s retro romp, The Fantastic Four, not to mention DC’s new Superman reboot, Liam Neeson’s revival of The Naked Gun...