Rasna acquires Jumpin from Hershey's to expand into ready-to-drink category

Rasna has acquired the Jumpin brand from Hershey's India to expand its presence in the ready-to-drink beverage market. While the deal amount remains undisclosed, the brand is valued at ₹350 crore. Rasna plans to relaunch Jumpin in PET bottles and tetra packs, targeting ₹1,000 crore in revenue within two years and is also considering entering the milk-based beverage segment.