Southwest Airlines Has Lost What Set it Apart

Throughout the past several months, Southwest Airlines announced a number of controversial policy changes as the airline ended its longstanding "Bags Fly Free" and open seating policies. But while the moves were designed to boost profits for the airline, there's a chance the plan could backfire.

Over the years, Southwest Airlines has built a reputation as a customer-friendly budget option for travelers, offering two free checked bags for every passenger and an open seating plan with no premium seats or packages.