Disciplined campaign messaging, ground game carried Laguna’s Sol Aragones to victory

Many times during the campaign for the 2025 gubernatorial election in Laguna, former congresswoman Sol Aragones sounded like a broken record, but the apparent strategy worked.

Aragones stuck to easy, digestible soundbites on health, kept her promises short and sweet, and rarely deviated from talking points she had established during the campaign.

In the end, it was the discipline, and the groundwork laid after a painful 2022 defeat, that carried her to victory.

Rappler breaks down Aragones’ path to success.