Top online retailers like Ajio, Reliance halt sale of Turkish brands

Myntra and Reliance's Ajio have ceased selling Turkish apparel brands due to boycott calls stemming from Turkey's support of Pakistan during a recent conflict. Myntra suspended all Turkish brands, including Trendyol, while Reliance removed brands like Koton and LC Waikiki from Ajio. This action reflects a broader reassessment of partnerships and a commitment to national interests amid growing tensions.