How to use ‘propagandart’ to sell your ideas

In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea that a “hearty” meal including bacon and eggs was more scientifically beneficial. Bernays conducted interviews and then carefully framed the results that led to a shift in public opinion. America’s iconic breakfast is now bacon and eggs.

In the 1950s, the Keep America Beautiful campaign was...