Content producers' reel Trouble: Unsold scripts pile up as OTT, TV platforms tighten budgets

Content production houses are facing challenges due to a backlog of unreleased films and streaming content, resulting in significant unsold inventory. With broadcasters and OTT platforms reducing budgets, the industry is grappling with falling acquisition prices and consolidation. Several studios, including Applause Entertainment and Jio Studios, are affected by this slowdown, impacting both film and TV show productions.