'Max' rebranding back to 'HBO Max' as WarnerBros. Discovery reverses course

(The Hill) — WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020.

"Max" will be renamed "HBO Max," the company's executives said during its UpFronts presentation to advertisers this week, marking a major departure from the media behemoth's marketing strategy as it looks to retool itself around streaming and digital offerings.

The switch represents what the company argued in a press...