Do HBO’s owners have any freaking idea what they’re doing?

Max is changing its name back to HBO Max, and much like The Joker in one of Warner’s DC Universe films, I can’t stop laughing.

Three years have passed since the mega-merger that birthed Warner Bros. Discovery and led to a new name for its flagship streaming service. The Max brand was supposed to emphasize a breadth of programming beyond the HBO catalog, but Warner’s executives now say the forthcoming rebrand (or unbrand) represents a return to quality over quantity.

This would...