Jaguar ditches ad agency after widely-ridiculed rebrand

Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and mixed-case typeface, a lurid color scheme, and gibberish vibe slogans such as "create exuberant." More suggestive of fashion or sexual wellness branding than fast cars, the campaign was a dud. — Read the rest

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