Mining the Insights Hidden in Your Customers’ Payment Inquiries

Pursue clarity rather than complexity in customer conversations, Worldpay SVP, Go to Market Global Enterprise Maria Prados writes in a new PYMNTS eBook, “The Listening Economy: How Customer Conversations Are Transforming Financial Services.”

One of the most thought-provoking questions I’ve heard from a top customer lately was this: “How do I know if offering a new payment method will actually increase my sales — or will it just add more complexity to my operations?”

It’s a deceptively simple question.