Godfather of Sports Marketing Sonny Vaccaro on New Memoir “Legends and Soles”
Sonny Vaccaro has always been a gambler. It began humbly enough, shooting marbles as a child in Trafford, Pennsylvania. Instinctually, something inside him clicked. After graduating high school, Vaccaro and a pair of friends drove to Las Vegas with nothing but a few hundred dollars to their name to seek their fortune. The journey itself was a dice roll of sorts. This was 1950s Las Vegas, after all; no Michelin star restaurants, no Formula One Grand Prix glamour, just gambling in its purest form.