They were right the first time: Max is now HBO Max, again

The streaming service Max is officially reverting to its previous name, HBO Max, which is great news for people who never stopped calling it HBO Max in the first place.

Warner Bros. Discovery (WBD) announced today that the streaming platform would be again called HBO Max this summer as part of a shift in strategy to focus on HBO programming and other premium content that distinguishes the streamer from its competitors. WBD first removed the name HBO Max in favor of the simplified Max in 2023, when it merged with Discovery+.