HBO Max Addresses Latest Name Change With 5-Word ‘Euphoria’ Reference

HBO really can’t make up its mind.

The popular cable network was an early adopter of the complementary video streaming app, and launched its HBO Go app in 2010, which turned out to be wildly successful. As the business of streaming evolved, so too did HBO’s attempts to offer their paying viewers the best available customer experience. Which led to several more iterations of what essentially amounted to the same product—except using different names.

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