Pablo London designs UV-reactive gear to tackle skin cancer

This self-generated project came about after the ad agency’s joint managing partner Hannah Penn was diagnosed with skin cancer, which she has since recovered from.

Penn became determined to raise awareness of the dangers of UV, particularly in the construction industry.

In the UK, construction workers comprise 8% of the workforce, but account for 44% of occupational melanoma skin cancer deaths, according to research published by the National Library of Medicine.

However, unlike most cancers, skin cancer is preventable.