How Marketers Can Harness AI for Smarter Content Creation

Marketing teams today face dual pressures: creating more personalized, high-performing content at scale, while operating with leaner teams and higher expectations for ROI. Generative AI promises a solution, but without a clear strategy, it can lead to content chaos. 

According to reports, 50-57% of Internet content now originates from AI. Other estimates suggest it may hit 90% by 2026. “While AI-generated content offers efficiency and scale, its significant downsides can impact quality...