Polling giant Morning Consult is using AI to help dig through survey data

Consumer intelligence company Morning Consult has publicly launched a new AI platform that can almost instantly provide detailed insights into its survey data in response to questions posed in plain language.

Morning Consult conducts roughly 30,000 interviews daily across dozens of countries, enabling clients to access in-depth information about consumer sentiment toward brands, public figures, political trends, spending behaviors, and other factors critical to their businesses. Historically...