The CEO of Atlantic Records says he decided to bet on himself and start his own company after 'hearing "no" — again and again'

Elliot Grainge, the CEO of Atlantic Music Group, said failure was a launchpad for his success.

Maya Dehlin Spach/FilmMagic

• Elliot Grainge advised Northeastern University grads to embrace rejection in his commencement speech.
• The CEO of Atlantic Records said he set up his company, 10K Projects, after repeatedly hearing "no."
• Grainge was appointed to run the Warner Music division in 2024.

The CEO of Atlantic Music Group had some advice for new graduates of Boston's Northeastern University...