Samsung is tapping some serious K-pop star power to sell its skinny phone

Samsung has brought Australian K-pop singer Felix Lee on board to promote its new smartphone.

Scott A Garfitt/Invision/AP, Chris Jung/NurPhoto via Getty Images

• Samsung is enlisting some star power to promote its new phone.
• Its latest ambassador is Felix Lee, a runway staple and one of KPop's biggest names.
• Samsung released the Galaxy S25 Edge on Monday, a 5.8 millimeters-thick phone priced at $1,099.

Samsung is bringing out the big guns to promote the launch of its slimmest phone to date.