A’ja Wilson Just Gave Nike the Boost It Desperately Needed

Nike may have just turned a corner. After a tough year of declining revenue and retailer fallout, the company finally has something to celebrate: WNBA superstar A’ja Wilson’s first signature shoe, the Nike A’One, sold out online in under five minutes.

Launched on Nike’s SNKRS app Tuesday morning and retailing for $110, the A’One marks a major milestone for both Wilson and Nike, according to a Business Insider report. It’s the first signature shoe for the WNBA’s reigning MVP, and it’s part...