Make me look less American: Brands are changing up their ads amid Trump's trade war

Kraft Heinz in Canada is going all in on reminding Canadians where their ketchup and cream cheese are produced.

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• Amid tariffs and boycotts of US products, some brands are "de-Americanizing" their marketing.
• Companies like Kraft Heinz in Canada are emphasizing local production.
• Others are taking efforts to use local creators and are stepping up ad spend internationally.

Can you make my brand look less American when we advertise to Brits?

That...