Ferrero Announces New Nutella Flavor

On Friday, May 9, Ferrero North America announced a "slate of new innovations for the next twelve months at Sweets & Snacks Expo 2025."

Among the major announcements from the company were Ferrero Rocher adding chocolate squares, repurposing the shape of its iconic candy. The company also confirmed what many thought to be an April Fools' Day joke of the partnership between TicTac and Dr. Pepper for a new flavor.

Perhaps the most notable announcement, though, came from its Nutella brand.