Hoka Taps Rising Canadian-Ghanian Designer Spencer Badu for a Premium Running Shoe

Hoka is ramping up its efforts in fashion, bringing Spencer Badu into the fold for his first footwear collaboration.

The Spencer Badu x Hoka Elevon X leans into the Canadian-Ghanian designer’s heritage on a premium running silhouette. A striking yellow upper sits above a black mudguard and sole unit, and a tongue charm depicts the cowrie shell, which was once used for currency on Ghana’s Gold Ghost. Sitting directly above the toe is the Adinkra symbol for fawohodie (or freedom), and...