Wienerschnitzel gets into the chicken sandwich business with Bird Dogs

When Wienerschnitzel recently added chicken to its menu, it wanted to do something more creative than “just bring in a chicken sandwich that you can get anywhere.”

That’s according to Doug Koegeboehn, the chain’s chief marketing officer who came up with a new item that’s a little different from its fast food competitors but uses ingredients it already had on hand.

The result is Bird Dogs, based on a regional favorite in South Carolina.

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