Distributors demand high-quality data from suppliers

Suppliers need to give automotive parts distributors better data if they want to sell their parts, a conference panel recently emphasized

A distributor’s ability to sell automotive aftermarket parts and components is only as effective as the data provided by the supplier to help make the sale, attendees of the MEMA Aftermarket Suppliers Technology Conference heard from industry leaders. The quality and availability of this data can make or break a distributor’s success.

According to Scott Tompkins...