It’s easy to design safer streets. City planners just need to care

Psychologist: “Design influences behavior.”

Neuroscientist: “Design influences behavior.”

Uncivil engineer: “It’s not like my road design influences driver behavior.”

Every day, preventable crashes are destroying lives because transportation planners and engineers don’t understand that design influences behavior. (I’m being charitable by assuming they don’t understand.)

Drivers respond to the built environment much the same way water responds to a riverbed.