Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators

Adam Mosseri has been the head of Instagram since 2018.

Drew Angerer/Getty

• Instagram has been throwing cash at content creators for years.
• During the FTC v. Meta antitrust trial, Instagram's top exec, Adam Mosseri, revealed how much.
• Mosseri said Instagram has "invested hundreds of millions" into creators.

Instagram has spent big bucks on wooing content creators.

Adam Mosseri, Instagram's top executive, took the stand on Thursday to testify during the ongoing FTC antitrust trial against Meta.