The nonprofit behind New York City’s marathon is running toward a new goal: content creation

Once a year, a crowd of thousands of runners fill Central Park as they look up at the sky with joy, relief, exhaustion, and tears, knowing they just completed the iconic TCS New York City Marathon. 

Recognizing the endless storytelling opportunities that come from the event, New York Road Runners (NYRR), the nonprofit behind the marathon, is launching its own production studio, East 89th St Productions.

“It was clear to me that this was a huge opportunity for the organization...