I caved to the Instagram ads for Jones Road and ended up discovering my favorite natural-look makeup brand

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Jones Road makeup is super hydrating and lightweight. I love that it gives me a glowy finish but still looks completely natural.

Sally Kaplan/Business Insider

I don't often fall for Instagram ads, especially not ones that promise me impossibly lustrous, glowing skin. As a former beauty editor, I know just how well makeup brands do at promising you an "even tone" or "instant glow" while featuring...