Lean Into, Look and Listen to Your Customers Before Taking a Product Leap

Product innovation comes from “Aha!” moments in customer conversations, North SVP of Product Preet Patel writes in a new PYMNTS eBook, “The Listening Economy: How Customer Conversations Are Transforming Financial Services.”

The publicly untold stories behind North’s long-running success in product innovation are the “Aha!” moments that stem from customer conversations. Though we are one of the leading FinTech companies in the payments space, and have been so for over 30 years, we’ve always...