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LVMH's US CEO says he hopes quiet luxury is over: 'That was getting pretty annoying'

LVMH's US CEO said in California that quiet luxury looks to be on its way out, and that's good because the term was "getting pretty annoying."

Getty Images; Chelsea Jia Feng/BI

  • LVMH's US CEO, Anish Melwani, said he thinks quiet luxury may be in the past.
  • "I think, hopefully, we're past the term quiet luxury, that was getting pretty annoying," Melwani said.
  • Quiet luxury has been the dominant trend in fashion recently, superseding logomania.

Quiet luxury might be its way out...

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