ET Snapchat Gen Z Index: How India's Gen Z-ers live, work and spend money

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra and H&M. They are intentional shoppers who value authenticity over hype and are open to exploring new brands. While digital payments are popular, Gen Z relies more on cash and focuses on gadgets and education, while millennials prioritize travel