I'm a Republican CEO. I'm adding a 'tariff tax' to my price tags so customers know why prices are rising.

Jared Fisher said his customers should know where the extra charge is coming from.

Jared Fisher; Las Vegas Cyclery

• Jared Fisher, who owns bikes shops in Nevada, said he's adding a new tariff line item to price tags.
• A major supplier of the electric bikes Fisher sells raised its prices 10% due to tariffs, he said.
• Fisher, a Republican, said he thinks his customers deserve to know why prices are increasing.

This as-told-to essay is based on a conversation with Jared Fisher...