Mattel considers price hikes in response to tariffs after Trump says kids don’t need a lot of dolls

By Queenie Wong, Los Angeles Times

Barbie girls could be living in a more expensive world.

Mattel Chief Executive Ynon Kreiz said the El Segundo-based toy maker behind Barbie and Hot Wheels is considering raising the prices of U.S. toys because of the 145% tariffs the Trump administration imposed on Chinese imports.

“We are taking mitigating actions designed to fully offset the potential incremental cost impact of tariffs on future performance,” Kreiz said in an earnings call on Monday.