Kane Footwear Hires CMO As It Eyes Deeper DTC Ties

Active recovery footwear brand leader Kane Footwear is making a greater push in growing its direct-to-consumer (DTC) revenue as consumer interest in wellness heats up.

To achieve those goals, the company brought in Mark Tarnuzzer as its chief marketing officer. Tarnuzzer joined the company in March. His previous experience include stints as senior vice president, global marketing & media at Universal Media Group, global head of programmatic at Samsung, and global programmatic lead at Apple.