Carrots and sticks: How Amazon, Google, Microsoft, and Meta are reshaping performance management

Carrots and sticks.

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• Silicon Valley is shifting from perks to performance, emphasizing rewards and consequences.
• Google, Microsoft, and Meta are adopting stricter performance management to drive excellence.
• Tech firms are focusing on efficiency amid AI growth and Wall Street's demand for productivity.

In Silicon Valley, the message is clear: The era of cushy perks and low accountability is over.

Big Tech is undergoing a cultural reset...