Why selling your business isn’t the only path to success

Prioritizing growth to sell is a perfectly reasonable business strategy. Being acquired by a larger group at some point (like Poppi’s recent sale to PepsiCo) makes sense for many—to generate cash flow for expansion, take a shortcut to economies of scale or market penetration, or just cash in for early retirement. But not for me.

Early on in my business journey at Bulletproof, we considered a buyout from a renowned global comms agency. But when they starting asking for growth projections...